Turning data-driven ads into 100+ new purchases in 90 days
Full-Funnel Performance Marketing & Creative Production
Branding
Growth Marketing
Content Design
Ads Campaign
Health-&-Nutrition Supplements E-Com
Turning data-driven ads into 100+ new purchases in 90 days
We partnered with a fast-growing supplement label to unlock scale without sacrificing ROAS—blending creative storytelling with deep funnel analytics.
Client
Health-&-Nutrition Supplements Brand
Released
Timeframe
8 months
Project Type
Full-Funnel Performance Marketing & Creative Production
Technology
The brand’s previous campaigns focused on awareness, yet checkout numbers lagged behind industry norms. We stepped in to architect a full-funnel system, from thumb-stopping creatives to automated email nudges.
Health-&-Nutrition Supplements E-Com
Overview
By synchronising Meta Pixel events with GA4 and Mailchimp, we built an always-on growth engine that turned traffic spikes into measurable revenue.
Local food producers faced significant challenges in connecting directly with restaurants, resulting in lost opportunities and excessive waste. Traditional distribution networks were inefficient, costly, and often failed to preserve the personal relationships crucial to quality food sourcing.
Health-&-Nutrition Supplements E-Com
The Challenge
High ad spend produced impressive reach—12 M+ people—but the pathway from click to cart leaked conversions at every step.
Limited first-party data hindered retargeting, and the creative library lacked diversity for A/B testing across global markets.
Health-&-Nutrition Supplements E-Com
The Solution
Designed a three-tier campaign structure (Awareness → Lead Gen → Purchase) and installed event tracking for PageView, Lead, Add-to-Cart, Initiate Checkout and Purchase.
The brand’s previous campaigns focused on awareness, yet checkout numbers lagged behind industry norms. We stepped in to architect a full-funnel system, from thumb-stopping creatives to automated email nudges.
Produced 30+ new assets—including UGC-style videos and lifestyle statics—while launching a 5-email nurture sequence (55 % open, 5.2 % CTR).
Health-&-Nutrition Supplements E-Com
Health-&-Nutrition Supplements E-Com
Performance Results
100+ attributable purchases and a 42 % drop in cost-per-lead ($6.43) within 90 days.
New purchases in 90 days
Compared with previous quarter
Overall CTR hit 4.43 %—2.5× the vertical average—while email retargeting generated one in every five sales.
