165% more leads and 2.5x conversions with scroll-stopping skincare ads
Full-Funnel Paid Social Campaign + Email Flow Setup
Content Design
Ads Campaign
Growth Marketing
Direct-to-Consumer Skin-Care Line
165% more leads and 2.5x conversions with scroll-stopping skincare ads
direct-to-consumer skin-care line that formulates vegan, zero-waste products for Gen-Z and Millennial buyers who value sustainability. Despite solid word-of-mouth, they needed to scale revenue without ballooning CAC in an increasingly crowded “clean beauty” market. a Gen-Z–loved eco skincare brand, needed to scale efficiently in a crowded DTC space. We combined creative-first paid ads with automated email flows to drive 800+ sales.
Client
Vegan Skincare DTC Brand in the Clean Beauty Vertical
Released
Timeframe
8 months
Project Type
Full-Funnel Paid Social Campaign + Email Flow Setup
Technology
Meta Ads · Klaviyo · GA4 · UTM Tracking · Conversion API
Direct-to-Consumer Skin-Care Line
Overview
We implemented a dynamic Meta campaign, created 30+ creative assets, and layered in Klaviyo automations to guide cold leads through to conversion. The result: CAC dropped, conversions soared.
They had organic traction but struggled to translate traffic into sales. Their static ads were outdated, and retargeting underperformed. They needed a fresh strategy rooted in creative and conversion data.
Direct-to-Consumer Skin-Care Line
The Challenge
High CPMs and low ROAS were making Meta ads unsustainable. Static imagery failed to stop scrolls and engagement was flatlining.
Limited email automation and an underutilized first-party data strategy restricted retargeting and upselling opportunities.
Direct-to-Consumer Skin-Care Line
The Solution
Built a funnel with TOF education videos → MOF quiz-based lead gen → BOF product carousel and email offers. Integrated Conversion API + GA4 for full-funnel tracking.
Meta Ads · Klaviyo · GA4 · UTM Tracking · Conversion API
Produced 30+ ad creatives including UGC demos, ingredient spotlights, and seasonal bundles. Automated a 5-email Klaviyo flow that re-engaged leads and boosted AOV.
Direct-to-Consumer Skin-Care Line
Direct-to-Consumer Skin-Care Line
Performance Results
2,784 leads generated (↑165%) and 818 purchases tracked in just 90 days—while reducing CPL to $3.20.
Growth in high-quality leads
CPL drop from previous campaigns
CTR rose from 1.8% to 4.9%. ROAS increased by 126%, while email automations drove 1 in every 5 post-ad sales.
